How I Doubled My Shopify Revenue in July (and Got a 2.5 ROAS to Prove It)

Rachel Abdy
Aug 14
2 min read

📊 The Results: July 2025 vs July 2024

Let’s start with the juicy numbers:

Sales – up 97% YoY
Traffic up 71% – quality > quantity
Conversion rate: 1.41% – up 2%
AOV: $51.86 – up 27%
Orders: 195 – up 57%
Email revenue: up 30%, making up 26% of total sales
Facebook Ads revenue: up 152%
ROAS: 2.5 (yep, profitable and scalable)

💡 6 Lessons That Made It Happen

1. Traffic Quality > Quantity

Yes, I grew sessions by 71%, but here’s the real win:

Added to Cart: up 203%
Reached Checkout: up 139%

The traffic wasn’t just bigger — it was better. My targeting was dialed in, and the creative was connecting with the right people. Result? More ready-to-buy visitors, not just browsers.

👉 Lesson: More eyes are great, but you want the right eyes.

2. Boosting AOV = Bonus Profit

My AOV hit $51.86 — that’s 27% higher than last July.

How?

Bundles
Strategic offers
Smart merchandising

And because I didn’t need more orders to grow profit, my ROAS went up too.

👉 Lesson: Profit doesn’t just come from more sales — it can come from smarter sales.

3. Email Quietly Crushed It

Email brought in 26% of my total revenue this month. That’s not by chance.

I ran consistent campaigns, kept flows fresh, and made sure new leads from ads were nurtured the right way in Klaviyo.

👉 Lesson: Email is the engine room. Don’t ignore it while you chase ad wins.

4. Ads + Email = Compounding Growth

Here’s the real strategy:

Facebook Ads brought in new customers
Email converted and re-engaged them

The growth didn’t come from one channel winning — it came from both working together. Ads filled the funnel, email made it profitable.

👉 Lesson: Your channels shouldn’t work in silos.

5. 2.5 ROAS Came From Strategy, Not Magic

There was no single “magic” campaign.

I used:

Advantage+ Shopping Campaigns (ASC)
Regular creative testing
Manual performance reviews

I scaled what was working and cut what wasn’t — no “set and forget” here.

👉 Lesson: A strong ROAS comes from attention and iteration, not luck.

6. Product Focus = Better Results

The Turtle Treasure subscription box and Outback Farm collection led the pack this month.

I tracked bestsellers and gave them more ad spend, more visibility, and more love.

👉 Lesson: Your ad dollars should follow your best performers — not your favourites.

Final Thoughts (and What You Can Do Next)

This growth wasn’t an accident — it was the result of consistent, intentional strategy.

✅ Quality traffic✅ Strong creative✅ High-touch ads✅ Reliable email marketing✅ Smart product focus

Want to hit numbers like this? Focus on your system — not the latest hack.

There is a podcast episode publishing in the coming weeks all about it - stay tuned for Episode 141