The 10 klaviyo Emails That Made My Clients (And Me) $8,400 in Six Months on shopify

I want to tell you about ten emails. Not sale emails. Not Black Friday, not End of Financial Year. Just ten standalone campaigns that between them brought in $8,400 in revenue across four different Klaviyo accounts (mine included) between January and June 2026.

I'm sharing this because I think most store owners are simply not sending enough emails. When you go looking for Klaviyo advice, everyone talks about flows: make money while you sleep, set and forget. Flows are great, but standalone campaigns get neglected, and there is real money sitting in your list that you're leaving on the table.

For context, 31% of my own store's revenue this year has come from email alone. One of my clients is sitting at 40%. That is not luck. That's just showing up in the inbox consistently, with the right mix of messaging.

And that mix matters. If you lean too hard into community content, you won't see much revenue. If you lean too hard into sales messaging, people stop opening your emails, start marking you as spam, and your deliverability score tanks. Once that happens, fewer of your emails land in the inbox at all, and the whole account suffers. Getting the balance right is the whole game.

So here are the ten emails, in the order I'd send them, with the real revenue numbers attached.

1. The "Welcome to a New Chapter" Email

Revenue: $493

Subject line: Hi, welcome to 2026 from [business name]

Dead simple. A welcome to the new year, new season, new chapter. You don't need to wait for January either. Tie this to the start of a financial year, a new collection, a new season in your niche. Anywhere there's a natural "fresh start" moment in your business, use it.

2. The Community Story Email

Revenue: $503

Subject line: Sunrise surprises. What's your story?

This one was pure founder-to-customer connection. No product push, just sharing something real and asking customers to share back. It builds the relationship that makes every email after it perform better.

3. The "Addressing the Fear" Email

Revenue: $1,215

Subject line: Things are growing here, and so is clearance

This was one of the emails behind my biggest sales month in five years. I'd been sending a lot of clearance emails and worried customers might think I was going out of business. So instead of avoiding that, I leaned straight into it: I'm not going anywhere, I'm growing, and that's exactly why the clearance collection keeps getting bigger.If there's a fear or a question sitting quietly in your community, don't dodge it. Name it and answer it head on.

4. The "New In" Email

Revenue: $692

Subject line: New in, just landed from the US

No discount, no gimmick. Full price, new stock, let the product do the talking.

5. The Five-Minute Curiosity Email

Revenue: $449

Subject line: The wild doesn't wait, and neither should you

This one is genuinely the easiest email on the list. A single photo of the founder doing something in their niche, with a dynamic product catalogue at the top showing items the recipient has already browsed but not bought. Send it to your engaged-but-not-yet-purchased segment. I cloned this exact email again the day I recorded this episode because it's such an easy win.

6. The Anticipation Email

Revenue: $1,627

Subject line: Hi [first name], a touch of Japan is coming to [business name]

This was the standout. It teases something that isn't even live yet, and it doesn't need to be a country. It could be a colour, a season, a vibe. What's interesting is that people didn't buy the thing that was coming, because it wasn't available yet. They bought other things instead. This is the halo effect at work: the email doesn't need to sell the product in it, it just needs to give someone a reason to come back to the website and browse. That's often the real job of an email.

7. The Scarcity Test Email

Revenue: $295

Subject line: Pink, purple, blue. First in, best dressed. Limited stock.

Full-price, small-batch, "we're testing this and want to see what you think" energy. The call to action is scarcity, not discount.

8. The 24-Hour Deal Email

Revenue: $470

Subject line: $10 Tuesday, today's deal

This one leans on urgency rather than discount depth. A short, clearly time-boxed offer creates its own pressure, and plenty of people who opened it bought things outside the deal too.

9. The Price Drop Email

Revenue: $514

Subject line: Price drop, we've passed our savings straight on to you

In a year when nothing seems to be getting cheaper, "price drop" is a scroll-stopper. This wasn't a sale, it was new everyday pricing off the back of better factory costs, and being upfront about that builds trust as much as it drives sales.

10. The Repositioning Email

Revenue: $150

Subject line: Not just for the gym...Take a product you already sell and give it a new use case or a new audience. This particular result came from a smaller list of a few hundred subscribers, which is a good reminder that these numbers scale with your list size. The strategy works regardless of where you're starting from.

Bonus: Email 11, the Actual Sale

Revenue: $2,002

Subject line: End of financial year sale

This is the one email in the eleven that's genuinely salesy, and it landed hard precisely because the ten before it weren't. If every email is a sale, customers stop buying at full price and start waiting you out. Worse, the ones who do buy full price start worrying you'll drop the price the next day. Save the sale messaging. Let it mean something when it shows up.

Why This Order Matters

These aren't my highest-revenue emails of the year. If they were, every single one would be over $2,000. That's not the point. The point is that sent together, in this rough order, they protect your deliverability score while building brand trust and steadily growing your revenue.

Send these roughly every five days rather than stretching them over weeks, and don't be surprised if your engaged segment is the biggest it's ever been by the time you hit email number ten.

If you're not sending emails regularly right now, I promise this will change that. Go build these ten, get them scheduled, and let me know how you go. There's money sitting in your list. Go get it.

Want help getting your Klaviyo account set up to run like this every month? That's exactly what I do inside Klaviyo Email Essentials, unlimited campaigns built and sent, seasonal flexibility, and a weekly drop-in Zoom for support.

Head to [aussieonlinegrowingonshopify.com.au] to have a look, or listen to the full episode on the podcast.