Welcome to Aussie Online Growing on Shopify! Podcast episode number 87 was all about common mistakes I see inside Ads Manager Accounts. In this episode, we’re diving into the six most common mistakes beginners make when advertising on Facebook and Instagram. Whether you're just starting out or looking to refine your strategy, avoiding these pitfalls can save you time, money, and frustration.
Introduction
Hi, I'm Rachel, a Facebook ad specialist. Since 2020, I've built two brands using Facebook and Instagram, managing hundreds of campaigns and spending tens of thousands of dollars. My experience has taught me valuable lessons, and today, I’m sharing the six most common mistakes I see beginners make.
Let's go!
These are easy things to DIY yourself and check your account to see if you are making any of these mistakes, or if you want the support to just get this done for you, so you can concentrate on growing your business, book a Free Discovery Call and we can chat about how I can implement this for you.
Mistake 1: Not Installing a Pixel
A Facebook pixel is crucial for tracking data and optimizing your ads. It takes only about five minutes to set up on platforms like Shopify, Wix, WooCommerce, or WordPress. Without it, you're missing out on valuable insights and data that could help you fine-tune your campaigns later.
Mistake 2: Misunderstanding What You’re Paying For
When you start advertising, you're primarily buying data, not customers or loyalty. This data helps Facebook understand your business, your audience, and how to optimize future campaigns. Think of your initial budget as an investment in learning about your market rather than expecting immediate sales.
Mistake 3: Selling with a Cold Pixel
Don't launch conversion campaigns with a brand new pixel. It lacks the necessary data to perform efficiently. Instead, start with campaigns aimed at gathering information and warming up your pixel before moving to sales-focused campaigns.
Mistake 4: Using Dynamic Audience Targeting Too Soon
Avoid relying on Facebook’s automatic audience targeting at the beginning. Instead, manually create your audiences based on your knowledge of your customers. Once your pixel and ad account have gathered enough data, you can experiment with dynamic targeting features.
Mistake 5: Lack of Campaign Variation
Diversify your campaigns to create a marketing funnel within Ads Manager. Include a mix of top-of-funnel, middle-of-funnel, and bottom-of-funnel campaigns to guide potential customers through their journey. This strategy is more effective than focusing solely on conversion campaigns.
Mistake 6: Not Comparing Data Across Platforms
Don’t rely solely on Facebook’s analytics. Cross-reference your ad performance data with Shopify and Google Analytics to get a complete picture of your campaign’s effectiveness. This comparison helps you validate Facebook's data and make informed decisions.
Key Takeaways
Install Your Pixel Early: Start collecting data from the get-go.
Invest in Data Collection: View your initial ad spend as a way to gather valuable insights.
Warm Up Your Pixel: Begin with campaigns designed to collect data before pushing for conversions.
Manual Audience Targeting: Trust your knowledge of your customers in the early stages.
Diversify Campaigns: Build a full marketing funnel to guide customers.
Cross-Reference Data: Use multiple sources to validate your ad performance.
Final Thoughts
Advertising on Facebook and Instagram can be incredibly effective if done right. Avoid these common mistakes, and you’ll be on your way to building successful campaigns. If you need help or have any questions, feel free to reach out to me at Aussie Online Growing on Shopify. Book a free discovery call here, and let’s chat about how I can help you optimize your advertising strategy.
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