Hey there, it’s Rachel from Aussie Online Growing on Shopify, and today I want to talk about something that can feel either super exciting—or a little nerve-wracking—depending on how prepared you are: Black Friday and Cyber Monday!
Now, if you’re anything like me, September rolls around, and suddenly you’re hit with all the talk of holiday sales. Some of your favourite creators and business owners are already planning their strategies, while you're still juggling day-to-day tasks. I’ve been there, and today, I want to share my Black Friday and Cyber Monday prep plan with you—early enough to get you thinking and ready to take action.
Why You Can’t Afford to Miss This Opportunity
Black Friday and Cyber Monday (BFCM) are more than just another sale weekend. Your customers are literally saving up all year for this. If you’re feeling nervous about promoting to your audience or worry about coming across as "too salesy," this is the time to push those doubts aside. Customers expect to hear from businesses during this period and are actively looking to spend. In fact, they’d be disappointed if they didn’t!
If you’ve been hesitant to jump into BFCM in the past, now is the time to take action—because your customers want to hear from you and they’re eager to shop.
My BFCM Strategy for 2024: Simple, Effective, and Proven
This year, I’m keeping things simple with a 30% storewide discount — the same offer that helped my sales skyrocket 500% during last year’s Black Friday. Why 30%?
Well, I wanted to offer more than the typical 20-25%, which felt like a serious BFCM deal, and my results proved that it worked.
Here’s the strategy I’m rolling out over the next 10 weeks to prepare for this sales season:
1. Boosting My Newsletter Sign-ups
Over the past five months, I’ve noticed a decline in newsletter sign-ups. To change that, I’m updating the pop-up on my website with a fresh, more vibrant offer. This will help me grow my email list organically, which is key for driving traffic and converting sales during BFCM.
2. Running Challenges in My Facebook Group
Twice this year, I ran lead-generation challenges inside my Facebook group, which increased my website traffic by 50%. I’ll be doing another one soon to bring even more people into my funnel ahead of Black Friday.
3. Running Facebook Ads for Lead Generation
In October, I’ll be launching a Facebook ad campaign focused on building my email list. This is the first paid promotion I’m doing this season, and it’s aimed at attracting new subscribers through a giveaway.
4. Refreshing My Top 10 Product Pages
Let’s face it, updating product pages isn’t the most exciting task, but it’s necessary. By the end of October, I’ll be refreshing the copy, images, and adding videos to my top-selling products to ensure they’re optimized for conversion during the BFCM rush.
Keeping It Simple for Maximum Impact
The heart of my strategy is simplicity. I’m sticking with one clear, compelling offer: 30% off storewide. No complicated promotions or multiple offers that confuse my audience. This keeps the message easy to digest, especially when customers are bombarded with other deals from every direction.
The same applies to you. Focus on one great offer and promote it consistently. Your customers are already in the mindset to shop—make it easy for them to say “yes” by presenting a deal they can understand and act on quickly.
What You Should Be Doing Now
If you haven’t started planning your BFCM strategy yet, don’t worry—you’re not too late. But you do need to get started. Here are some things to consider:
- Build Your Audience: Run engagement ads, grow your email list, and nurture relationships with your audience now. It’s cheaper to build your custom audiences before November when ad costs soar.
- Engage Your Customers: Use Facebook groups, email, and social media to keep your audience warm. Show up consistently and offer value so that when BFCM arrives, they’ll be ready to buy.
- Simplify Your Offer: Don’t overcomplicate it! Choose a clear, simple promotion that stands out and is easy to understand.
Black Friday and Cyber Monday are huge opportunities for your business, and there’s no better time to start preparing than now. Even if you’re feeling behind, just begin with small steps—like I did when I finally sat down to map out my plan. Trust me, getting started is half the battle!
So, what’s your strategy going to be this year?
Share your thoughts in the comments and let’s crush this sales season together!
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