Hey, welcome to Aussie Online Growing on Shopify! My name's Rachel, and this is episode 73 of our podcast. Today, I’m excited to share some insights on finding your perfect e-commerce niche, especially if you’re starting out or thinking about starting an e-commerce brand in Australia.
Why Niche Matters
Choosing the right niche is crucial for your e-commerce success. Here are some key points and steps to help you identify and validate your niche.
Key Considerations
Commonplace, Not Trending:
Look for a niche that is familiar to people, so you don’t have to spend too much time educating your audience.
Avoid hyper-trending niches that may fizzle out quickly (e.g., loom bands).
Consumable Products:
If your niche involves consumable products, it increases the chances of repeat purchases, which is great for sustained business.
Audience Size:
Ensure your niche has a substantial audience. For Australia, aim for at least 2 million people, and for the US, at least 20 million.
Ease of Advertising:
Choose a niche that isn't tricky to advertise on platforms like Meta (Facebook and Instagram).
Shipping Feasibility:
Opt for products that are easy and cost-effective to ship. Drop shipping can be a good option if you plan to sell the brand later.
Hobbies and Pets:
Niches related to hobbies or pets are often lucrative as people are willing to spend on these interests.
Content Creation:
Make sure you can create content or blogs around your niche to drive organic traffic and establish authority.
Steps to Validate Your Niche:
Use Google Trends:
Check search data over the past five years to see if interest is consistent.
Look at related queries to ensure there's substantial interest in your niche.
Meta Audience Insights:
Build an audience in Meta to check if your niche has a significant number of people interested.
Niche Validation Criteria:
Commonplace and not trending
Consumable
Substantial niche size in Australia and the US
Easy to advertise on Meta
Feasibility of drop shipping
Related to hobbies or pets
Ability to create content or blogs
Positive Google Trends data
Adequate Meta audience size
Top-Level Decisions:
Are you starting from scratch or buying an existing brand? Example: You can purchase an existing brand from marketplaces like Flippa.
Do you want to sell direct to consumers or wholesale? Example: Decide if you will sell cement powder in bulk or pre-made garden stepping stones.
Which niches are you ruling out? Example: Fashion, home decor, tech, infants, and crypto.
Practical Tips:
Set Reminders:
Use a physical reminder, like a rubber band, to stay attuned to potential niche ideas throughout your day. Leverage Your Network: Ask family and friends for niche ideas. They can offer unique perspectives and suggestions you might not have considered.
Observe Your Surroundings: Look at everyday items around you. Everything you see was once a product idea, manufactured, and sold.
Personal Insights:
Experience in E-commerce:
I’ve dabbled in e-commerce for decades but went full-time in 2023 after taking a year of unpaid leave to build my Shopify brands.
I successfully sold one of my brands at the end of 2023 and am now planning a new e-commerce venture in 2024.
New Brand Goals:
This new brand is intended to be built and sold within two years. I want it to be saleable and not necessarily something I need to love deeply or keep for decades.
Join the Journey
This episode kicks off a series specifically for beginners in e-commerce. Throughout 2024, I’ll share more insights and steps as I start my new brand. Stay tuned for more episodes, and if you find this helpful, please share it with someone who might benefit.
Connect with Me!
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📞 Act Now: Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Visit www.aussieonlinegrowingonshopify.com.au to book your call and start growing today! 🌱
Rachel
Facebook Ads Specialist
P.S your next Marketing Team member 😊
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