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How to Give Yourself a Raise: the Art of Pricing

It’s late at night, and you’re knee-deep in inventory lists and sales reports. You've invested so much time and energy into your business, but the financial returns just aren’t reflecting your hard work. You’re feeling stretched thin and can’t shake the question: Is there a better way to do this?


In those quiet moments, doubt starts to creep in. What if raising prices scares off my customers? What if discontinuing products means missing out on potential sales? It’s a nerve-wracking thought, but you’re committed to finding a solution.


Then, it hits you. You can give yourself a raise by adjusting your pricing and inventory. This isn’t just about making more money—it’s about running your business smarter and valuing your own effort.


Here’s the strategy I used:


1. Increase Prices on Best-Sellers First, I took a hard look at my best-selling items—the ones customers couldn’t get enough of. By increasing their prices slightly, I didn’t risk losing sales, but I saw a nice bump in my profit margins. These products were already popular, and the small price hike reflected their value and quality.


2. Price Out the Undesirables Next, I identified products I wasn’t excited about continuing. Instead of just cutting them, I raised their prices. If someone bought them, it would be a win. This also had the effect of making my main product range look even more appealing and affordable.


3. Cut Inventory and Simplify I then took a critical look at my entire inventory. Did I really need to offer so many different products? The answer was no. By cutting down on the less popular items, I saved on storage costs and reduced the mental load of managing a large inventory. This allowed me to focus more on my core offerings.


4. Focus on What Matters With a leaner, more focused inventory, I could concentrate on marketing and enhancing my best-sellers. My customer service improved because I wasn’t spread too thin. I had the time to innovate and build stronger connections with my customers.


After making these changes, I saw a noticeable increase in profits. My fear of losing customers was unfounded. Instead, they appreciated the improved quality and focus I brought to my business.


Looking back, this approach not only increased my revenue but also changed my perspective. I felt more confident and in control. I learned that valuing my own work and making strategic decisions benefited both me and my customers. They valued the curated, high-quality products I offered over a large, unfocused range.


The key lesson? Sometimes, less really is more. By valuing your own work and making smart decisions, you can create a more profitable and satisfying business.


How about you? Have you tried adjusting your pricing or inventory strategy? How did it impact your business? Share your experiences – let’s learn and grow together!

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